2015 marks Ford’s seventh consecutive year as exclusive automotive sponsor of the ESSENCE Festival, which kicks off this weekend in New Orleans. Ford will give away a chance to win keys to a Ford vehicle of choice* to festival-goers who participate in the ride-and-drive event; participants can test drive some of the most stylish and fun-to-drive vehicles on the road today.
Festival-goers who sign up to test drive a Ford vehicle at the 2015 ESSENCE Festival will receive a $750** bonus cash offer on the purchase of any new 2014 or 2015 Ford vehicle by opting-in to Ford communications.
Other activities include an initiative exclusive to the ESSENCE Festival – Ford Warriors in Pink will donate $20 for each of the first 250 test drives to Young Survival Coalition; exciting performances at the Ford Superlounge; and live SiriusXM broadcasts from the Ford booth. Ford will offer a number of additional activities in New Orleans tied to this year’s ESSENCE Festival. The Ford Superlounge at the Superdome will again bring some of the most exciting talent, including performances by Lianne La Havas, Elle Varner, Andra Day, Esperanza Spalding and others.
Ford is partnering with SiriusXM to bring live interviews from the Ford booth at the Ernest N. Morial Convention Center throughout the weekend, with Charlie Wilson, Avant, Raheem Devaughn, Tasha Page-Lockhart and many others on the schedule. Inspirational speaker, author and TV personality Iyanla Vanzant will also make an appearance at the Ford booth, handing out signed copies of her latest book.
Festival-goers can participate in the social conversation throughout the weekend by using the hashtags #Ford and #ESSENCEFest.